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The Famous Family Feud That Spawned Adidas and Puma | HowStuffWorks
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How a family feud created Adidas and Puma and divided a town for generations | News | Warwick Business School
Puma Lost It's CEO To Rival Adidas, Or Did Adidas Just Steal Him Back?
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Adidas Appoints Puma Boss Bjørn Gulden as CEO - WSJ
Adidas vs Puma: The Epic Rivalry Between Siblings | The Education Magazine | - YouTube
Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 - SportsPro
Rivals Forever - The Sneaker Battle (2017) directed by Cyrill Boss, Philipp Stennert • Reviews, film + cast • Letterboxd
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit | Goodreads
Adidas vs Puma - The Family Argument That Gave Rise to Sports Marketing - YouTube
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